john assaraf

It’s been 10 years since he’s appeared in the popular law of attraction film, The Secret. Now, in his fourth book, John Assaraf, CEO of Neurogym, helps people rewire their brains for success using neuroscience. In Innercise: The New Science To Unlock Your Brain’s Hidden Power, John provides the tools necessary to strengthen your mindset and improve your mental and emotional skills, so that you can get more out of life. “We have genius abilities but no one’s really taught us how to access what the brain’s natural capabilities are,” he says. By harnessing the power of neuroplasticity, and neurogenesis, John shows us how we can literally reshape our brains and transform our lives. To do so, he proposes a series of ‘innercises’. “Just like exercise works on your physical muscle, Innercise works on your brains neuro-muscles,” says John. “Neuroplasticity is the brain’s ability to create new connections and the ability to formulate new beliefs and habits that are empowering and constructive,” he explains. This means, in other words, accessing the subconscious mind, where all of our existing beliefs, habits and perceptions live, in order to create positive, lasting change. Some common excuses we give ourselves is that we don’t have enough time or money to do XYZ, and while they are valid excuses, Assaraf argues they keep us stuck. “When people say, I don’t have the money, I always ask them is it really the money that’s the problem or is it your resourcefulness,” he says.