Adam Smith is a content writing professional at Followthesteps, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Adam worked as a marketing manager for a tech software startup. He graduated with honors from California University with a dual degree in Business Administration and Creative Writing.
A company’s culture will determine the engagement of its employees, and with this, its ultimate success. But it’s not all about free lunches and outings.
