Grand Cardone | How To Multiply Your Success with the Rule of 10
Grant Cardone - Go All the Way
Author, entrepreneur, and sales savant, Grant Cardone, breaks down the power of his 10X Rule and how you can use it to multiply your success.
Transcript:
He took that .45 caliber and jammed it in my face, cracked me right here in the forehead. This guy had to be this big. Hovered over me with a gun in my face. And when he did, my reaction was to him with a plate in the face. The thing break and he becomes a monster. Blood is coming down. Every wall in this apartment, in this room, and the ceiling has blood on it. This was the exclamation mark on where my life had gone; from being a good kid to this far from dying.
I spent three days in the hospital, and I'm like, "I'm done. No more drugs. I'm done using drugs." Guess what happens? I'm using drugs 15 minutes later, 10 times a day, in the hospital. My mom says to me, "You're no longer welcome in my home. You're no longer welcome in my business. I don't wanna see you anymore." 24 hours later, I was in a treatment center because my mom had the courage to say, "Enough is enough. I'm done."
I go to this treatment center. I'm there 30 days. For the first 30 days in seven, eight, nine years, I don't use drugs. And before I leave, the counselor grabs me and the counselor says to me, "Look dude, I'll see you back here. If you don't die, I'll see you back here." And I'm like, "What are you talking about, dude? I'm not coming back here." And he's like, "Oh no, you're coming back. All you're ever gonna be is a drug addict. You need to give up all the ideas of writing books, speaking to audiences, being rich. I always wanted to be rich. I wanted financially to be rich my whole life. I wanted to be my dad. I wanted to be the guy that could take care of his family. He said, "You need to give up all those ideas and settle for one thing. Not using drugs."
25 years old, moved back into my mom's house. Tell my mom, "Let me live back in the house. I'm coming back. I'm not using drugs. I'm gonna rebuild my life." From that day on at 25, I made some commitments. Number one was I cannot afford free time. Every time I had free time, I got in trouble. So I knew I had to, one, eliminate the old bad friends. Two, I had to keep all free time busy.
And I said, "What are you good at, Grant?" And I'm like, "What are you good at? What are you really good at?" And I'm like, "I'm good at going all the way." 'Cause even with the drugs, I was an all-the-way kind of guy. I need to 10X everything. Like 10 was that number. My dad died when I was 10. I was using drugs 10 times a day. I was trying to quite 10 times a day. I'm like, "You gotta start liking something, man. And more importantly, you gotta get good at something."
So I said, "I'm gonna take the job that I don't like and I'm gonna get great at it." It was a sales job that I hated. Every day, I would go to work early, I'd stay late. I was doing 10 hour days, at least 10 hours. If I needed to make one call, I would make 10. If I needed to see one customer, if I thought I needed to see one customer, I would fill it up with 10 customers. Whatever I thought I needed to do, I literally took this drug problem and poured this obsession with destruction into an obsession with, "I'm gonna just 10 times everything and keep myself busy."
I studied everything. I became a fanatic. Some therapists, some psychiatrists are gonna say, "Oh, this dude's got ADD." I've already been told that. Please. I've had every label that the psychs put in books, I've been labeled that. Look, I never had any of those problems. I had potential that was being unused.
So I wake up early, I get a workout in, and I get to the office. When I get to the office, a calendar is laid out. And I need to see every 30 minutes, something filled in that calendar. And then I'll let you worry about me burning out. 'Cause that's what I'll hear next. The counselor back in the treatment center said to me, "Dude, aren't you worried about ..." 'Cause he's seen my success now. And he's like, "Aren't you worried about burning out?" I'm like, "Dude, you're the burnout, bro. You're the burnout. You're the one that said I was gonna come back. You're the one that said I would never make it. You're the one that said don't write books." I've written seven of them, man. I'm not worried about burning out.
I am not a candle. Candles burn out. Spiritual beings don't. My message to you is that you're not doing enough. If you could do it once or twice, then you can do it 20 times. Just multiply. And I hear a lot of people say, "When is enough enough?" Those of you who ask that question, "When is enough enough," maybe you haven't had enough failures. Because if you get disappointed and disgusted enough with your life, you will not ask, "When is enough success enough?" I wanna give people permission to be complete addicts, junkies, obsessed, maniacs, all-in freakazoids that do everything 10 times more than you think you need to.
And I wanna see how hot can I burn. How far can I go? How much light can I bring the world? How much positive truth message can I bring this planet? How much more can I do?
Military Dad Defends His 4 Little Daughters When Strangers Make This Rude Remark
Military Dad of 4 Daughters Defends His Girls When Strangers Make This Rude Remark
Austin von Letkemann is the military officer strangers feel "sorry" for — and the reason is infuriating.
Whenever the devoted father leaves the house with his four children, strangers can't help but notice the officer in uniform is holding hands with 4 adorable little girls. They will tell the traditionally "masculine" and "all American" dad they feel sorry for him, because he has no sons. This dad makes one thing very clear: They are his daughters, they aren't a burden.
In a passionate video, von Letkemann took to Instagram to share with his followers that the only thing that's "difficult" about being a girl dad — is clapping back to these sexist remarks over and over again.
They Mock His Daughters To Their Face
When strangers approach Austin von Letkemann and his four daughters, they don't always realize that their comments are being overheard. They seem oblivious to the fact that his girls understand every word. Von Letkemann describes how people will approach him and, without thinking, make remarks like "I'm sorry" or even joke about his lack of sons. What they don't realize is that these comments, intended to be light-hearted or humorous, can be deeply hurtful to his daughters. These strangers are not just disrespecting von Letkemann's choices as a father; they're also sending a message to his daughters that their presence is something to be pitied. It’s a message that von Letkemann won't stand for, and he's speaking out to defend his girls from these insensitive remarksSaying "Get Your Shotgun" Isn't Funny — It's Sexist
Another common comment that Austin von Letkemann encounters is the old "better get your shotgun ready" trope, often delivered with a smirk or a wink. This line is typically intended to suggest that a father with daughters should be on high alert to protect them from potential "suitors," implying that they are objects to be guarded rather than individuals with agency.
Von Letkemann finds this line of thinking outdated and sexist. In his viral Instagram video, he points out that these jokes are not just stale — they're damaging.
By suggesting that his daughters require armed protection, the joke reinforces the idea that women are inherently vulnerable and need to be shielded from men. Von Letkemann argues that instead of promoting this narrative, society should focus on teaching respect and consent, challenging these sexist tropes at their source.
Watch Austin von Letkemann's Video:
"If I Had A Fifth Child, I'd HOPE It Was A Girl" — One Dad's Message For Other Parents
Despite the constant remarks about his lack of sons, Austin von Letkemann is clear: He wouldn't trade his daughters for anything.
In fact, he told his Instagram followers that if he were to have a fifth child, he would hope for another girl. This declaration isn't just about doubling down on his pride in his family — it's a pointed response to those who see fathering daughters as a misfortune.
Von Letkemann's stance is a powerful one, rejecting the notion that a family is incomplete without sons. He encourages others to question the assumptions behind these comments and to appreciate the joy and fulfillment that his daughters bring. By sharing his story, von Letkemann hopes to create a more inclusive perspective on fatherhood, one that values daughters just as much as sons.