One of the wealthiest and most successful self-made women entrepreneurs in America, Estée Lauder is the founder of the Estée Lauder Companies Inc.
Estée was the ninth child of a Hungarian Jewish family and she always dreamt of becoming as gorgeous as her mother and as skilled as her father, who used to own a hardware store. By helping her father around the shop, Estée got an understanding of retailing and entrepreneurship at a young age.
She became passionate about beauty products after her uncle, John Schotz, came to live with them and set up a laboratory where he manufactured creams, lotions and perfumes using natural ingredients. Estée started by selling her uncle’s products to classmates and beauty salons.
The businesswoman soon found herself developing new formulas and manufacturing beauty products in her own kitchen. She understood that women have little time for skin-care, so she followed the concept of ‘quick and effective’. By using quality ingredients and smart marketing strategies, Lauder became the perfect candidate for phenomenal success.
In 1946, with the help of her husband, Estée finally founded Estée Lauder Inc. – one of the leading cosmetic companies in the world.