One of the wealthiest and most successful self-made women entrepreneurs in America, Estée Lauder is the founder of the Estée Lauder Companies Inc.

Estée was the ninth child of a Hungarian Jewish family and she always dreamt of becoming as gorgeous as her mother and as skilled as her father, who used to own a hardware store. By helping her father around the shop, Estée got an understanding of retailing and entrepreneurship at a young age.

She became passionate about beauty products after her uncle, John Schotz, came to live with them and set up a laboratory where he manufactured creams, lotions and perfumes using natural ingredients. Estée started by selling her uncle’s products to classmates and beauty salons. 

The businesswoman soon found herself developing new formulas and manufacturing beauty products in her own kitchen. She understood that women have little time for skin-care, so she followed the concept of ‘quick and effective’. By using quality ingredients and smart marketing strategies, Lauder became the perfect candidate for phenomenal success.

In 1946, with the help of her husband, Estée finally founded Estée Lauder Inc.  – one of the leading cosmetic companies in the world.

Here are 20 Estée Lauder quotes on aesthetics, beauty, hard work and success.

I didn’t get there by wishing for it or hoping for it, but by working for it.

Trust your instincts: my first reaction is almost invariably the right one.

Confidence breeds beauty.

Write things down: your mother probably told you this. She’s right.

Act tough: what other call tough, I call persistent.

First comes the shy wish. Then you must have the heart to have the dream. Then, you work, and work.

Our life isn’t how much we can take out, but how much we can put in.

There are no homely women, only careless women. 

Give credit where credit is due: simply said, if you want loyalty and best effort, you must be thoughtful.

When I thought I couldn’t go on, I forced myself to keep going. My success is based on persistence, not luck.

Be strong. Be confident. Be the star of your own life.

Beauty is an attitude, there’s no secret.


Serenity is pleasant, but it lacks the ecstasy of achievement.

Whether you are the chairperson of the board or want to charm him, you need beauty and femininity as well as wisdom and strength.

Most good ideas sparkle in simplicity, so much so that everyone wonders why no one ever did that before.

I believe that potential is unlimited – success depends on daring to act on dreams. 

Keep an eye on the competition… but this doesn’t mean copying them.

It’s one thing becoming successful, but it’s hard to stay that way. Who helped me? I helped myself. I have done every job in the company.

I’ve always believed that success comes from not letting your eyes stray from that target. Anyone who wants to achieve a dream must stay strong, focused and steady.

Projecting your mind into a successful situation is the most powerful means to achieve goals.