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Grant Cardone: The Man Behind 'The 10X Rule'
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Success Stories

Grant Cardone: The Man Behind 'The 10X Rule'

Grant Cardone is a world-renowned sales expert, best-selling author, motivational speaker, and television personality.

He is the founder of multi-million dollar companies: Cardone Enterprises, Cardone Real Estate Holdings, and the Cardone Group. A prolific writer, Grant has written 7 books including New York Time’s Bestseller: “If You’re Not First, You’re Last” and Axiom Award Winner “Sell or be Sold: How to Get Your Way in Business and in Life”.


In his most popular book, “The 10X Rule”, Cardone reveals what he considers to be the sole ingredient to achieving success. Rejecting chance, luck, or any genetic predisposition, he concludes that success comes down to how you approach a challenge and the actionable mindset you adopt. So how do you apply the ‘10X’ rule to everyday life?

‘To 10X something’ refers to maximizing every second of your day. Cardone believes that his mindset of ‘scheduling every moment’ grew out of a need to busy himself from relapsing on drugs. If you normally meet with one client a day, Cardone would argue that by rearranging your schedule so you meet 10 clients on that same day, accelerates business, helping you get where you want. By setting goals that are slightly out of reach (yet, not impossible), you set up a foundation to overachieve.

Recently named this year’s #1 marketer to watch by Forbes Magazine, Cardone Training Technologies has been disrupting how Fortune 500 companies like Google, Toyota, and Wells Fargo, sell, strategize and provide customer support.

It comes as no surprise that Cardone’s success is due to a fearless dedication to his mantra:

Success is your duty, obligation, responsibility.

He approaches all aspects of his life with this sense of purpose, urging his followers and clients to do the same. Whether you’re a Fortune 500 company, small business, or hustling entrepreneur, this sense of commitment is what Cardone believes is vital for success.

Cardone and his team offer online sales training and management courses at Cardone University, a comprehensive online program that covers everything from ‘mastering the cold call’ to ‘handling objections’ that make or break a sale. The program also partners with famous faces, most notably Shark Tank investor, Daymond John, to share insights on branding and raising capital for your business.

Aside from his sales training programs, Cardone has also expanded his portfolio to real-estate. In the last two decades, Cardone Acquisitions has participated in over $425 million real estate transactions and holds over $350 million in multifamily properties in the United States.

An energetic and fearless speaker, Cardone’s dynamic style has captivated businesses and success-minded individuals all over the world. He frequently appears on Fox News, MSNBC, CNBC, and contributes his expertise to Entreprenuer.com and Huffington Post.

Whether hosting his reality competition show, ‘Whatever It Takes’, or discussing sales and entrepreneurship on CardoneZone, Grant Cardone continues to encourage people to prioritize success as their duty, obligation, and responsibility.

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