Grant Cardone: The Man Behind 'The 10X Rule'
Grant Cardone is a world-renowned sales expert, best-selling author, motivational speaker, and television personality.
He is the founder of multi-million dollar companies: Cardone Enterprises, Cardone Real Estate Holdings, and the Cardone Group. A prolific writer, Grant has written 7 books including New York Time’s Bestseller: “If You’re Not First, You’re Last” and Axiom Award Winner “Sell or be Sold: How to Get Your Way in Business and in Life”.
In his most popular book, “The 10X Rule”, Cardone reveals what he considers to be the sole ingredient to achieving success. Rejecting chance, luck, or any genetic predisposition, he concludes that success comes down to how you approach a challenge and the actionable mindset you adopt. So how do you apply the ‘10X’ rule to everyday life?
‘To 10X something’ refers to maximizing every second of your day. Cardone believes that his mindset of ‘scheduling every moment’ grew out of a need to busy himself from relapsing on drugs. If you normally meet with one client a day, Cardone would argue that by rearranging your schedule so you meet 10 clients on that same day, accelerates business, helping you get where you want. By setting goals that are slightly out of reach (yet, not impossible), you set up a foundation to overachieve.
Recently named this year’s #1 marketer to watch by Forbes Magazine, Cardone Training Technologies has been disrupting how Fortune 500 companies like Google, Toyota, and Wells Fargo, sell, strategize and provide customer support.
It comes as no surprise that Cardone’s success is due to a fearless dedication to his mantra:
Success is your duty, obligation, responsibility.
He approaches all aspects of his life with this sense of purpose, urging his followers and clients to do the same. Whether you’re a Fortune 500 company, small business, or hustling entrepreneur, this sense of commitment is what Cardone believes is vital for success.
Cardone and his team offer online sales training and management courses at Cardone University, a comprehensive online program that covers everything from ‘mastering the cold call’ to ‘handling objections’ that make or break a sale. The program also partners with famous faces, most notably Shark Tank investor, Daymond John, to share insights on branding and raising capital for your business.
Aside from his sales training programs, Cardone has also expanded his portfolio to real-estate. In the last two decades, Cardone Acquisitions has participated in over $425 million real estate transactions and holds over $350 million in multifamily properties in the United States.
An energetic and fearless speaker, Cardone’s dynamic style has captivated businesses and success-minded individuals all over the world. He frequently appears on Fox News, MSNBC, CNBC, and contributes his expertise to Entreprenuer.com and Huffington Post.
Whether hosting his reality competition show, ‘Whatever It Takes’, or discussing sales and entrepreneurship on CardoneZone, Grant Cardone continues to encourage people to prioritize success as their duty, obligation, and responsibility.
Military Dad Defends His 4 Little Daughters When Strangers Make This Rude Remark
Military Dad of 4 Daughters Defends His Girls When Strangers Make This Rude Remark
Austin von Letkemann is the military officer strangers feel "sorry" for — and the reason is infuriating.
Whenever the devoted father leaves the house with his four children, strangers can't help but notice the officer in uniform is holding hands with 4 adorable little girls. They will tell the traditionally "masculine" and "all American" dad they feel sorry for him, because he has no sons. This dad makes one thing very clear: They are his daughters, they aren't a burden.
In a passionate video, von Letkemann took to Instagram to share with his followers that the only thing that's "difficult" about being a girl dad — is clapping back to these sexist remarks over and over again.
They Mock His Daughters To Their Face
When strangers approach Austin von Letkemann and his four daughters, they don't always realize that their comments are being overheard. They seem oblivious to the fact that his girls understand every word. Von Letkemann describes how people will approach him and, without thinking, make remarks like "I'm sorry" or even joke about his lack of sons. What they don't realize is that these comments, intended to be light-hearted or humorous, can be deeply hurtful to his daughters. These strangers are not just disrespecting von Letkemann's choices as a father; they're also sending a message to his daughters that their presence is something to be pitied. It’s a message that von Letkemann won't stand for, and he's speaking out to defend his girls from these insensitive remarksSaying "Get Your Shotgun" Isn't Funny — It's Sexist
Another common comment that Austin von Letkemann encounters is the old "better get your shotgun ready" trope, often delivered with a smirk or a wink. This line is typically intended to suggest that a father with daughters should be on high alert to protect them from potential "suitors," implying that they are objects to be guarded rather than individuals with agency.
Von Letkemann finds this line of thinking outdated and sexist. In his viral Instagram video, he points out that these jokes are not just stale — they're damaging.
By suggesting that his daughters require armed protection, the joke reinforces the idea that women are inherently vulnerable and need to be shielded from men. Von Letkemann argues that instead of promoting this narrative, society should focus on teaching respect and consent, challenging these sexist tropes at their source.
Watch Austin von Letkemann's Video:
"If I Had A Fifth Child, I'd HOPE It Was A Girl" — One Dad's Message For Other Parents
Despite the constant remarks about his lack of sons, Austin von Letkemann is clear: He wouldn't trade his daughters for anything.
In fact, he told his Instagram followers that if he were to have a fifth child, he would hope for another girl. This declaration isn't just about doubling down on his pride in his family — it's a pointed response to those who see fathering daughters as a misfortune.
Von Letkemann's stance is a powerful one, rejecting the notion that a family is incomplete without sons. He encourages others to question the assumptions behind these comments and to appreciate the joy and fulfillment that his daughters bring. By sharing his story, von Letkemann hopes to create a more inclusive perspective on fatherhood, one that values daughters just as much as sons.