Every Wednesday, Thursday, and Friday without fail, Inez Hudson can be found stationed outside Super Choice Foods supermarket in Lakeland, Florida.
The 73-year-old woman sells homemade pies and cakes to support herself as her fixed income isn't enough to cover her living expenses.
She has her good days and bad days. That is, until now. Because thanks to the kindness of a stranger and the power of social media she just became a viral sensation. And now? Her baked goods are selling like hotcakes.
Elderly Woman Sells Homemade Pies and Cakes
@mannierants Store address: 610 W Memorial Blvd, Lakeland, #ourElders 💙 FL 33815 #Localsupport #fy #pielady #sweetelder #payitforward
Inez has been setting up shop outside her local grocery store since November 2018, frequently rising at midnight to start baking. Her specialties include pecan pie, sweet potato pie, pineapple pound cake, and red velvet cake with cream cheese icing.
Recently, Lakelander resident, Mannie (who posts on TikTok as @mannierants), came across Inez selling her cakes in the blistering Florida heat.
In a now-viral video, Mannie zooms in on her small business, consisting of a tray table and footstool draped in white tablecloths and covered in baked goods.
"I love sweet potato pie. I would like to get two," the TikToker tells her.
Mannie starts counting out the money...and doesn't stop...completely emptying his wallet as Inez cries with gratitude.
"I don't know what your challenge is. I wish I had more, I wish I had more. I want this to be bigger for you. I want more people to come and support you, I really do."
- Mannie told Inez
However, Mannie didn't just wish it; the TikToker did something about it, putting a call out on social media.
"I don't know her, neither her situation," the text overlay reads. "But my heart says she needs our support. If you're able to please stop by if you're in Lakeland Fl. It will be greatly appreciated."
Mannie tells Fox13 News that he wasn't looking for fame. He just wanted to help a grandma out and support local.
“That’s the main reason why I made it. Not to go viral for social media purposes. I just wanted local people to support each other because that’s the best rewarding experience."
A TikTok Video Goes Viral
73-year-old Inez Hudson sets up shop outside a local Lakeland grocery store to raise money so she can support herself.
Fox13 News
It worked! Mannie's post took off, garnering more than 800,000 views and nearly 6,000 comments.
"That cry broke my heart. I can't stand to see our elderly forced to worry how to make ends instead of enjoying their latter years😢🙏❤❤"
"We’re coming GRANNY🤗🤗🤗🤗💖💖💖💖🖤🖤"
"Im in Orlando! Momma we will be there soon ❤️"
"She's so grateful 🙏 I'm from tampa im coming 2 support."
People from all over the area, and even beyond, started making the trip to Super Choice Foods to buy Inez's baked goods. And they keep on coming.
Her long-time friends are beyond thrilled for her as they know how tough it's been financially.
"I shared with her, God said, ‘stop worrying.' Trust Him and he's going to make things go to where you're not going to have to stress," said one friend, Jamie Overstreet. "Gradually, more people are coming, and to hear it's going viral, ah! That's so exciting!"
Now the only thing Inez has to worry about is selling out.
While the elderly woman is excited about the uptick in customers, she does admit her newfound fame makes her a bit nervous. Overall, however, she's ecstatic that all of her hard work is paying off.
"It makes me feel happy because I've been doing this for so long and it's something I've always wanted to do."
- Inez Hudson
Supporting Local Business
Inez joins a growing number of seniors who can no longer afford to live off their fixed incomes. According to the Pew Research Center, the older workforce has nearly quadrupled in size since the mid-1980s, equating to roughly 11 million people.
As inflation continues to hammer the country and the cost of housing skyrockets, more and more people who should be enjoying their retirement are forced to continue working.
It's also why supporting local businesses and the "little guy" is so important. Buying local ensures that our money goes to the people who need it most, rather than to huge corporations that value profits over people.
When we choose to buy from small, independent sellers we are directly contributing to the livelihoods of our neighbors and friends. So next time you're deciding where to spend your money, consider businesses like Inez's.
Your support could be the difference between struggle and success.
Stop Settling and Start Designing Your Life with Purpose
For this article, I thought I would circle back to the beginning of my journey in my book, Success with Goals, and more specifically to the portion about designing your life with purpose. I realized when I set out to write a book about setting goals that not only are there a ton of books already out there about goal-setting, but that the concept is somewhat dry and at times even boring, because most people think they already know what it means.
The reality is that this is not correct. There are literally tens of millions, if not legitimately hundreds of millions of people who don’t really set goals. They may have some dreams. They might have written some things down. But they don’t really have a committed plan to execute and follow through to achieve their goals in life. If we reference the Pareto Principle, we could surmise that 80% of the US population doesn’t set goals, or at least make sufficient plans to achieve them (which is the single distinguishing factor between a goal and a dream). That would suggest that 80% of the 330 million people in the US either don’t set goals or don't have a specific plan to achieve them. Quick math: that’s approximately 250 million people!
Stop Settling and Start Designing Your Life with Purpose
Most of us think about things we’d like to have or do someday, or the goals that would be nice to achieve. It’s easy to take a trip to “Someday Isle” -- more appropriately called “Someday I’ll” -- and think about all the things you will do some day. You know, when all the stars are in alignment, everything is in your favor, or you have the time.
Guess what, I’m here to tell you that never happens. NEVER! I know, I too have had more trips to “Someday Isle” than I’d like to admit. Just like most of us. Even some of the most successful people we know struggle with this.
You see, the concept of designing your life with purpose means to live your life with intention. You don’t allow yourself to meander through life aimlessly, bouncing from one challenge and obstacle to the next, never quite seeming to get ahead. This describes the significant percentage of people who are frustrated with their lives, unsatisfied either with their financial, relationship, personal, or career circumstances, and who aren’t really clear about what to do about them. You see if you are living your life with purpose, you are consciously aware of what is important to you, based on your values and what truly moves you.
What moves you?
By knowing what your values are and being aware of what truly inspires you, you can make better, more informed, conscious decisions about your life and the direction you are going in. You then set goals that will lead you in this direction. This conscious approach to making decisions and preparing yourself for the challenges allows you to course-correct as necessary and make the best decisions for your ideal path in life.
This likely sounds great in theory, and many of you might be thinking, "Yeah, that’s great Eric, but [insert your excuse here]." I have lived this for as long as many of you reading this blog have been born. And I can tell you, that you can either choose to make excuses, or you can choose to design your life. If you truly want the life you claim, you will need to step up to the plate and make some changes to achieve it.
Why live a life you are unhappy with? Life is WAY TOO SHORT to live even a few years feeling miserable in circumstances that make you unhappy. Now, don’t get me wrong, life won’t be all sunshine and rainbows just because you are setting and achieving goals. You may even fail more than people living average lives. But who wants average anyway? Average is what we sell ourselves to feel more comfortable about what we don’t have. Average is generally not having what you really want and settling for what life gives you.
So what's stopping you?
The truth is you can have more -- a better job, better finances, better relationships with your parents, kids, spouse, friends, or family. How about having more time for your spiritual beliefs, traveling more, or contributing more to those in need? How about more time to create or build things, or better yet, what if if you gave more of your time teaching? We certainly could use more good teachers in this world. This is just a sampling of things we may want, but that we often trade off for something else, fully believing that we have to give up on on our true desires and accept the status quo.
The world has always favored those who strike out and go after what they want in life. These people generally live more fulfilled lives and get more of what they want, because they choose to go after it.
I’m here to tell you that you can do the same. You must take the time to first decide what that is, and then be prepared to work your butt off to get it! If you are one of those people who is tired of not having what you truly want in life then check out our coaching programs and let us help you get started on the path of designing your life with purpose.
Thanks for reading, here’s to a great second half of 2017!