Simon Sinek is a popular and charismatic author and motivational speaker known for his sharp intellect and no-nonsense approach to cutting through the noise and giving the straight goods on leadership, inspiration and the power of purpose. The author of three bestselling books, Sinek’s talk “How great leaders inspire action” is the third most popular TED talk of all time, while some of the world’s biggest organizations, including Disney, Microsoft, Pfizer and the US military, have all sought his advice.

Here are the Top 20 Simon Sinek Quotes That Reveal the Hard Truths About Success.

Top 20 Simon Sinek Quotes That Reveal the Hard Truths About Success

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.

There are only two ways to influence human behavior: you can manipulate it or you can inspire it.

Achievement happens when we pursue and attain what we want. Success comes when we are in clear pursuit of why we want it.

[the_ad id=”678″]

As the Zen Buddhist saying goes, how you do anything is how you do everything.

Working hard for something we don’t care about is called stress; working hard for something we love is called passion.

Life is beautiful not because of the things we see or do. Life is beautiful because of the people we meet.

It is better to disappoint people with the truth than to appease them with a lie.

A team is not a group of people that work together. A team is a group of people that trust each other.

The great leaders are not the strongest, they are the ones who are honest about their weaknesses. The great leaders are not the smartest; they are the ones who admit how much they don’t know. The great leaders can’t do everything; they are the ones who look to others to help them. Great leaders don’t see themselves as great; they see themselves as human.

When we help ourselves, we find moments of happiness. When we help others, we find lasting fulfillment.

When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.

The goal is not to be perfect by the end, the goal is to be better today.

[the_ad id=”678″]

Self confidence is the ability to exercise restraint in the face of disrespect and still show respect in response.

The primary ingredient for progress is optimism. The unwavering belief that something can be better drives the human race forward.

Dream big, start small. But most of all, start.

Always plan for the fact that no plan ever goes according to plan.

If no one ever broke the rules, then we’d never advance.

If you want to achieve anything in this world, you have to get used to the idea that not everyone will like you.

Don’t show up to prove. Show up to improve.

What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.

[the_ad id=”678″]